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‘Sunshine car’ will turbo charge sales for auto giant

canada goose outlet store near me Five years after the last ofits 1.3 million units rolled out, Hyundai Motor India’s most successful car Santro has made a comeback canada goose uk black friday to cheap canada goose uk the busy production lines of canada goose outlet its Sriperumbudur plant near Chennai. canada goose outlet store near me

canada goose outlet official It has been the most awaited launch not just for Hyundai but for Indian buyers, Hyundai dealers and parts suppliers as well. It will also be the first major launch in the mid canadian goose jacket hatchback segment in over two years (last launch was the Tata Tiago). canada goose outlet official

canada goose outlet online uk Forgotten for being the ugly duckling in the pack of contemporary and stylish elder siblings, the dated design and architecture, coupled with reluctance of Hyundai to upgrade the model, led to canada goose coats the Santro’s demise. canada goose outlet online uk

canada goose outlet store montreal General Motors with the Chevrolet Spark Canada Goose Coats On Sale (earlier Daewoo Matiz) and Mahindra Thar (earlier MM540) have been previous such instances, though the two models did not live up to expectations. canada goose outlet store montreal

canada goose outlet paypal Labelled as the ‘sunshine car’, the Santro firmly established Hyundai as a solid player in the entry level car segment, buy canada goose jacket which had been the impregnable fortress of Canada Goose sale competitor Maruti Suzuki. canada goose outlet paypal

An easy to drive and value cheap Canada Goose for money hatchback for family of four, the Santro went on to become one of the highest selling cars in India with monthly sales clocking 15,000 units during its hay days. Throughout its life span of 15 years, the Santro saw over 1.3 million sales. That is an average of more than 7,000 units a month higher than what the entire portfolio of Nissan sells in a canada goose uk outlet month today.

Star pushAll this was not possible without the overbearing presence of Bollywood actor Shah Rukh canada goose coats on sale Khan who holds the distinction of being the longest serving ambassador for the car company in India.

canada goose outlet legit Starting from 1998, Khan shot several quirky advertisements that connectedwith the Indian buyer Canada Goose Outlet instantly. One such advertisement showed him chase fellow actor Preity Zinta in his Santro on deserted lanes under heavy downpour. In another ad, Khan donned several avatars, driving the Santro in different colours, to please the lady. canada goose outlet legit

Khan moved from promoting the Santro to promoting the i10 and then compact sedan Xcent, tracing the progression of the buyer as well. But senior Hyundai officials said Santro’s return will be incomplete without the return of Khan who even joked in an media interview earlier this year that canada goose he would have named his third child Santro had Hyundai declined the name.

Santro is so synonymous with brand Hyundai that customers continued to walk into showrooms asking dealers if they have the car in their stockyards or if the company is planning its relaunch, even years after it was discontinued.

canada goose clothing uk “Locals of Sriperumbudur and its vicinity still refer to Hyundai’s facility as ‘the Santro factory’ though we produce nine other cars,” said a senior official of Hyundai Motor India. canada goose clothing uk

Hyundai has successfully established itself as a premium car manufacturer. Tasting Canada Goose Parka three successful launches on the trot Elite i20, Verna and Creta the Korean brand fended off competition from Japanese giants like Honda and Toyota who are known for their premium position.

canada goose outlet uk fake “The Creta retails at a big discount of Rs 15 lakh. We are the leaders in the sedan segment with canada goose black friday sale the Verna and the Elite i20 is one of the largest selling premium hatchbacks. We have established ourselves firmly in the premium space,” YK Koo, Managing Director, Hyundai Motor India, said. canada goose outlet uk fake

buy canada goose uk But there was always the need for volumes and at a price tag that is much cheaper that Creta because that is where the company could tap into the canada goose store pockets of the rural buyer and establish its brand at the grassroot level. buy canada goose uk

More than half of Santro’s domestic uk canada goose volumes are expected to accrue from the rural and semi rural landscapes; much like it did with the previous generation versions. Keeping the original characteristics in mind, Hyundai has declined to make any drastic changes to the new model.

canada goose outlet store calgary New styling aside, the core attributes of the new Santro such as engine refinement, suspension, quiet and spacious cabin and tall boy design are carried forward from the older generation model. Will the Santro loyalists line up outside Hyundai showrooms again canada goose outlet store calgary.